a brand dedicated to redefining tradition
meet the owners
Lisa and Tammy are co-founders of Hat University. A brand dedicated to redefining college game-day tradition. Inspired by the pride, rivalry, and pageantry of collegiate athletics, we created Hat University to unite fans through a bold new tradition—Hat Out Night—where every fan wears a cowboy hat in their university’s colors to create a sea of school spirit unlike anything seen before.
OUR VISION
Their vision is to transform the cowboy hat into an iconic symbol of collegiate pride, bringing together students, alumni, and fans while creating one of college football's most recognizable traditions. Through innovation, passion, and an All-American spirit, Lisa and Tammy are building more than a brand—they are creating a movement.
OUR MISSION
Beyond the game, Lisa and Tammy are committed to strengthening the communities surrounding America’s colleges and universities. Through partnerships, outreach, and student-focused initiatives , they hope to inspire confidence, courage, leadership, and school pride in the next generation. They believe the strongest traditions unite people, celebrate community, and empower students to believe in themselves while making a positive impact on both.